TAG Heuer Connected has established itself as the world leader in luxury smartwatches. Building on TAG Heuer's long-standing heritage in the sporting world, it's now easier than ever to keep track of your fitness routine on the TAG Heuer Connected with the TAG Heuer Sports app. Connectivity and design excellence: TAG Heuer's watchmaking expertise combined with cutting-edge technologies. Customers can opt for a large variety of straps, including a leather or steel strap, for a more refined, elegant look—a watch designed by TAG Heuer and powered with Wear OS by Google.