THE COUNTDOWN HAS BEGUN
Watches and Wonders Geneva returns for seven days of excitement at the heart of watchmaking. From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands. Online ticket sales open on 10 February 2026.
Latest news
Save the date!
Plan your visit to Watches and Wonders Geneva 2026. Starting February 10, you will be able to book your tickets for the Salon, open to the public from April 18 to 20, 2026.
New arrivals
The 2026 edition will feature the arrival of Audemars Piguet, the renowned manufacturer from Le Brassus, along with 10 other brands: BEHRENS, Bianchet, B.R.M Chronographes, Charles Girardier, CORUM, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn Spezialuhren.
In the City
This year, the program is expanding: enjoy a new space every evening in collaboration with the Montreux Jazz Festival, extended shop openings, and a variety of activities throughout the city.
Program & Activities
Explore all the activities offered at the Salon to plan your visit. Discover the experiences proposed by the brands, the LAB, the Wake Up! exhibition, and many other activities designed for all audiences. The program and registrations will be available starting March 10, 2026.
Plan your stay
Arrive in Geneva with peace of mind and make the most of your stay with our selection of hotels and restaurants. Click below to access essential information on transportation and tourism.
Watches and Wonders on Instagram
About us
Find out more about us!
Our mission is to raise the profile of watchmaking around the world through the organization of watchmaking events, with Geneva as our flagship event, and Shanghai. Together, we create, invent, build, and put all our skills at the service of our events.