Watches and Wonders Geneva 2025:
Bulgari and 6 new independent brands to join the Salon

 A total of 60 brands have confirmed their presence at Watches and Wonders Geneva 2025! The arrival of the Maison Bulgari and 6 new independent brands is an important step in the evolution of the Salon. Never before has the event welcomed so many exhibitors. Prestigious players, newcomers, new spaces and… new creations to share from April 1 to 7, 2025.

60 exhibiting brands

The industry's key players will gather next spring, giving Geneva the opportunity to shine as the watch capital of the world for a week. Prestigious names, such as Bulgari, and independent brands - Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, and the return of Armin Strom and HYT - will gather in a specially refurbished showcase to welcome new entrants.

Guest of honor this year: Youth! 

Brands will be showcasing not only their collections and new products, but also their youngest talents. Best apprentices, young graduates and craftsmen will be in the spotlight. In the city, too, In The City is all about youth. In the Watchmaking Village and in the boutiques, young professionals and trainees will be presenting the trades and projects they are working on.

Public Days

In the Salon

Watches and Wonders Geneva will welcome retailers, journalists and professionals from around the world for the first 4 days before opening the doors to the general public from April 5 to 7.

Tickets will only be available online. More information to come.

In the City 

Young professionals and trainees will be presenting the trades and projects they are currently working on at the Watchmaking Village, as well as in the boutiques. Guided tours, events, discovery workshops, conferences and panel discussions on themes linked to the younger generation and time measurement are all on the agenda.

Find out more about us!

Our mission is to raise the profile of watchmaking around the world through the organization of watchmaking events, with Geneva as our flagship event, and Shanghai. Together, we create, invent, build, and put all our skills at the service of our events.

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