Set the fastest lap!

Step into the shoes of a Formula 1® driver and take on the challenge of an iconic Grand Prix™ circuit. As the Official Timekeeper of Formula 1®, TAG Heuer invites you to test your reflexes, master precision driving, and compete in our “Fastest Lap” challenge. Can you clock the ultimate racing time?

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 10:30 am, 12:00 pm, 2:15 pm, 3:45 pm, 4:30 pm, 5:15 pm
• 7 April: 9:00 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 15 participants per product presentation

Languages: English, French

A unique evening where watchmaking meets the thrilling world of Formula 1®.

Join TAG Heuer at Watches and Wonders in the City for an unforgettable evening celebrating our return as the Official Timekeeper of Formula 1®. In Geneva, immerse yourself in the TAG Heuer universe by visiting our boutique and previewing our latest creations—symbols of boldness and craftsmanship that define our legacy.

This comeback to Formula 1 marks a new chapter in the history of TAG Heuer, continuing a heritage that began in 1992 when we first held the role of Official Timekeeper. Step into a world where precision and elegance meet, reflecting the competitive spirit that drives our Maison.

The evening will continue with an exclusive cocktail in a refined atmosphere, accompanied by a DJ setting the rhythm with captivating beats. Don’t miss this unique opportunity to celebrate TAG Heuer’s audacity and legacy.

Join us on April 3, 2025, at our Geneva boutique to celebrate TAG Heuer’s legacy, witness our bold innovations, and feel the thrill of our triumphant return to Formula 1. The countdown has begun—don’t miss it.

Languages: English, French