Spotlight on the must-sees for this upcoming edition!

From April 1 to 7, 2025, a total of 60 brands will welcome some 50’000 visitors from all around the world. From the unveiling of exceptional timepieces to unexpected encounters with world-renowned ambassadors, discover the new features that will transform any visit into an immersive experience at the heart of watchmaking.

new exciting Edition

Exhibiting brands

Watches and Wonders Geneva 2025 will bring together the industry's key players. For one week, the Salon will showcase Geneva as the world watchmaking capital. Prestigious names - joined by BVLGARI - and independent brands - including Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom and HYT - will gather in a specially reorganised setting.

Discover all exhibiting brands

Youth in the spotlight! 

Not only will brands showcase their collections and new releases, they will also present their youngest talents. Best apprentices, young graduates and craftsmen will be in the spotlight In the Salon. In the city, young professionals and trainees will be presenting their work and projects, in the partner boutiques and at the Watchmaking Village.

Public Days

In the Salon

Watches and Wonders Geneva will welcome retailers, journalists and professionals from around the world for the first 4 days before opening the doors to the general public from April 5 to 7.

Discover the program and activities

In the City 

Young professionals and trainees will be presenting the trades and projects they are currently working on at the Watchmaking Village, as well as in the boutiques. Guided tours, events, discovery workshops, conferences and panel discussions on themes linked to the younger generation and time measurement are all on the agenda.

Discover the program and activities

Premium Package

The Premium Package and its exclusive services transform your day into an unforgettable experience at the heart of watchmaking.
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