A rich and immersive program
The program has been designed for all, those completely new to horology, along with watch enthusiasts and experienced collectors. It was an opportunity for everyone to take a deep dive into the culture of watchmaking and get an inside look at the inner workings of an industry that is fueled by creativity, craft and passion.
A brand new LAB
Innovation is the key word at the LAB, an immersive, sensory area where start-ups, schools and engineers unveiled the professions, sectors and new technologies of tomorrow's watchmaking. And spark vocations.
The Auditorium
In the new Auditorium, attend 10 free-access lectures on topical themes to better understand the fascinating world of watches, collections and the societal and technological challenges of watchmaking.
Photo exhibition
Timekeepers, a striking photo exhibition by Luc Debraine, former director of the Swiss Camera Museum in Vevey, revealed watches and clocks frozen in time. All preserved a precious time: that of memory.
Product presentations
Feel the experience of fine watchmaking by discovering the products in sessions of 10 to 15 people on the booth of some of the exhibiting brands. Suspended moments between new products and flagship models.
Guided tours
Experts guide groups of 10 to 15 people through the exhibitors' iconic creations. A wealth of anecdotes, technical explanations and stories. For a new reading of the art of watchmaking.
Brand booth animations
The watch brands offered product animations and various activations that delighted all those who came to their booths. An opportunity to discover unique trades and know-how, and to immerse in the excitement of the Salon.