Program & Activities

Photographer Fred Merz's adventure on the Greenwich meridian, the line that governs our time references.

The Greenwich meridian has organized time references and unified geographic coordinates since the 19th century. The international origin of longitude, it defines time zones as well as the Earth's eastern and western hemispheres.

How can one see a line that has no existence of its own? Geneva-based photographer Fred Merz, from the Lundi13 agency, took up the challenge. He followed the prime meridian from north to south. He focused on the farmlands crossed by the line. He spotted the markers that signal its passage, from England to Ghana, via France, Spain and Algeria. Fred Merz also took an interest in the people who live and work on longitude 0°, asking them about their relationship with time.

The result is a road trip in fifteen stages, each transcribed by a photographic diptych: a marker on the left, a portrait on the right. The diptychs are arranged on either side of a line drawn on the floor, inviting visitors to take a journey.

The adventure is a testament to Fred Merz's talent, and to the importance of a convention that governs our exchanges, our transportation, our means of communication - or even, our entire lives.

Languages: English, French

Since 2006, Swiss company Immensive has crafted innovative digital solutions for luxury watch brands, merging UX and 3D to create immersive and emotional brand experiences.

Immensive unveils a touch table merging physical objects, interactive content, and dynamic lighting, redefining watch exploration with seamless immersion.

Languages: English, French

VISIBILITY by VISIODOME: The innovative app that transforms sellers into key players in online sales.

VISIBILITY boosts sales, rewards sellers, and tracks their performance for an immersive customer experience. Combined with VISIODOME (photo/visio/video studio), enhance your remote sales and create high-definition content.

Languages: English, French

HYT’s fluidic time display: a unique blend of science, technology, haute horlogerie, and design.

Inspired by pharaohs’ clepsydras, HYT watches use two reservoirs and a capillary tube to display time.

Languages: English, French

TimeVallée x Ircam amplify Sound experiences.

Embark on a sonic journey through the valley of time.

Languages: English, French

Digital Product Passports for an Enhanced Experience.

Discover Digital Product Passports for watches—trusted by over 50 luxury brands to enhance authenticity, traceability, and customer engagement seamlessly.

Languages: English, French

The Lab, an area where time meets the future.
This laboratory pushes the boundaries of horology, blending creativity, technology, and precision.

Languages: English, French

5 innovative pieces of jewellery created by students in the Master in Design for Luxury and Craftsmanship programme using ceramic 3D printing technology in collaboration with Swiss manufacture Ceramaret.

Languages: English, French

Lost and Stolen Watch and Jewellery Database.

Enquirus, the world's largest database of stolen and lost watches and jewellery, now uses AI to identify serial numbers, helping customers and police to trace stolen items.

Languages: English, French

Our installation is designed to trigger the curiosity and bring our in-house innovation to Europe. Visitors choose their favorite watch and environment to generate unique worlds.

1. AI recognition technology to generate unique watch worlds, tailor-made around the portrait of the visitor.
2. Virtual exploration AR journey from Swiss landscapes to the microscopic movements.

Languages: English, French

Redefining watchmaking: from selling watches to a continuous luxury experience.

Speake Marin’s new digital passport, powered by Watch Certificate™, turns every moment into a legacy, making each watch tell a story, adding value for teams and sales networks, and delighting customers.

Languages: English, French

Luxury Meets Technology, The Art of Ceramic Additive Manufacturing.

Discover new perspectives for luxury goods thanks to the innovative combination of technical ceramics and additive manufacturing.

Languages: English, French

Start-ups and exhibiting brands present their vision of the watchmaking of tomorrow. 13 innovative projects to discover in this new space.

Languages: English, French

The crossroads of unparalleled watchmaking and GenAI.

What's the state of the art in the image generation models space, high quality text-to-image creatives capable of generating images with a high degree of detail?

Could realtime live streaming experiences produced by GenAI change the perception for the luxury experience?

Languages: English, French

Revolutionizing luxury watch security with innovative secured clasps integrating patented technologies.

Orkos® is a specialized design office focused on the development and commercialization of innovative watch clasps. Creator of the Watchlock® Key Tech, the first patented clasp in the world to integrate an optional security system. Its latest innovation, patented as Sigma® Code Tech, revolutionizes the market by offering both ease of use and enhanced security and peace of mind for everyday wear of luxury watches.

Languages: English, French

Luxury phygital 3D Holographic Watch Case including NFC technology.

Discover the first watch case combining luxury expertise, 3D digital excellence and NFC technology. A unique user experience to sublimate your products.

Languages: English, French

Innovative Digital Display unit.

Innovative engagement solution designed for retail environments, this tool enhances specific elements of watches by showcasing them in an engaging manner. It allows viewers to see every detail and mechanism of the watch, ensuring that enlarged visuals complement the timepiece without overshadowing it.

Languages: English, French

Danny Khezzar, chef of the Michelin-starred Bayview restaurant in Geneva, will be leading exclusive masterclasses devoted to the culinary arts.

Danny Khezzar, chef of the Michelin-starred Bayview restaurant in Geneva, will be leading exclusive masterclasses devoted to the culinary arts. These unique workshops will enable participants to discover innovative gastronomic techniques.

An immersive experience where culinary excellence meets watchmaking precision, offering a moment of sharing and creativity.

Capacity: 8 people per Masterclass, first come, first served

Languages: English, French

SHEESH, the innovative culinary concept, will be present at Watches and Wonders Geneva to offer a unique gastronomic experience.

Come and discover our Japanese sando burgers, a perfect fusion of Japanese tradition and modern street food. Prepared with fresh, high-quality ingredients, our sando burgers combine delicate textures and subtle flavours to offer an incomparable explosion of taste.

Join us at the Lounge by Danny Khezzar to savour these original creations in a refined setting.

Schedule:

• Opening hours of the Salon for the bar
• From 12:00 pm to 3:00 pm for the food services

Languages: English, French

Enjoy an immersive tour of our booth with one of our brand ambassadors.

Join us at our booth and ask one of our ambassadors for a guided tour. The experience begins with a presentation of our exterior showcases before stepping inside the booth to discover our 2025 novelties. The tour ends with a "Touch and Try" session, giving you the opportunity to discover and try on every watch in the collection.

Languages: English, French

Immerse yourself in the enchanting universe of Montblanc, inspired by the aesthetic of Wes Anderson’s campaign film that takes viewers on a journey into the brand's world, seen through the filmmaker’s own eyes.

During a guided tour at the Montblanc Chalet, you will discover the Maison’s watch novelties while indulging in an extraordinary sensory experience. From exploring our watchmaking innovations to trying them on your wrist, get ready for a breathtaking adventure at the summit of the Mont Blanc.

As the tour concludes, you will be invited to uncover the secrets of the Minerva watch manufacture and experience the art of fine watchmaking firsthand. Guided by our master watchmakers, you will have the chance to work with a historic watchmaker tool, to create your own souvenir to always remember your unique experience with Montblanc.

Languages: English, French, Italian, German

Show us your Oris watch and receive a gift!

You are an Oris owner? A taste of Hölstein is waiting for you. Our booth is the best place to stay in contact with Oris friends all around the world.

Languages: English, French, German

Join the Swiss Maison’s representatives for an exclusive tour of our booth, where you’ll experience our latest watchmaking innovations and be immersed in the TAG Heuer’s legendary connection to motorsport. Explore historic pieces from the F1® archives and get up close with a real Formula 1® car—an unmissable moment for racing enthusiasts.

Languages: English, French

Kids welcome!

Our Oris Bear will be happy to meet the upcoming generation of watch enthusiasts. Virtual reality, drawing books and many more activities.

Languages: English, French, German

Set the fastest lap!

Step into the shoes of a Formula 1® driver and take on the challenge of an iconic Grand Prix™ circuit. As the Official Timekeeper of Formula 1®, TAG Heuer invites you to test your reflexes, master precision driving, and compete in our “Fastest Lap” challenge. Can you clock the ultimate racing time?

Languages: English, French

Join the NORQAIN Ski Station Contest! Come visit our NORQAIN SKI STATION - Get your ski pass and have a chance to win NORQAIN Skis. Don’t miss your chance – join the adventure now!

Get your exclusive ski pass at the entrance, scan the QR code, complete the file and get the chance to win the exclusive NORQAIN skis.

How to participate?

• Visit the NORQAIN SKI STATION
• Get your ski pass
• Scan the QR code & enter
• Win instant prizes & a shot at the grand prize

Where? NORQAIN SKI STATION

When? Throughout the event

Don't miss this chance to win big – come, play, and win!

Language: English

Come visit our NORQAIN SKI STATION and explore the highlights of our latest collections with the NORQAIN team.

Embark on the vibrant atmosphere of a ski station at the NORQAIN booth during Watches and Wonders! Explore the highlights of our latest collections while you uncover the DNA of our brand with one of our NORQAIN team.

Plus, don’t forget to stop by our Ski Station Contest for a chance to win the exclusive NORQAIN skis.

Don't miss out — join us at our NORQAIN SKI STATION for this exclusive experience!

Capacity: 8 participants per product presentation

Languages: English, French, German

Explore Ulysse Nardin's universe through an interactive booth tour that blends innovation and craftsmanship.

Explore Ulysse Nardin's universe through an interactive booth tour that blends innovation and craftsmanship. Get ready to have your perspective on watchmaking change!

Languages: English, French

Dive into a world where time becomes art. Let yourself be surprised and enjoy a unique discovery experience!

Discover watchmaking like never before with ArtyA! Each timepiece is a true work of art, blending innovation, exceptional craftsmanship, and unexpected materials. From sapphire and moissanite to forged carbon, every creation tells a unique story. But beyond design, ArtyA also pushes the boundaries of precision with its in-house movements, conceived and assembled with outstanding horological expertise. More than just a watch, it’s a one-of-a-kind experience where time is worn with boldness and character.

Capacity: 8 participants per product presentation

Languages: English, French, Spanish, Italian, German

Try the latest creations on your wrist, starting with the new U-65 collection, and watch videos showcasing 25 years of the brand’s history.

An emotional journey through 25 years of the brand’s history, along with the opportunity to explore the latest innovations, including the new U-65 collection: the hyper-curved timepiece that breaks the mold. In a world dominated by angles and rigid geometries, where everything seems boxed in and devoid of imagination, U-BOAT is ready to "break down the wall" with a revolutionary watch collection: the U-65, a true manifesto of creativity and nonconformity. Featuring an extremely domed sapphire crystal, a three-level skeletonized dial with a strong industrial character, enhanced by the innovative "Oil Immersion" system, and equipped with movable lugs for greater comfort and wearability.

Capacity: 6 participants per product presentation

Language: English

Imagine your own Kross Studio watch and get a chance to win a visit to the manufacture and your personalized watch case.

Kross Studio is turning to the new generation, the true creators of tomorrow and guests of honnor of the 2025 edition, by offering them the opportunity to participate in a creative contest and imagine their own Kross Studio watch. The winner will experience something unique, diving into the heart of our exceptional craftsmanship during a tour led by Marco Tedeschi, the founder of Kross Studio. This is a rare opportunity to immerse oneself in the world of high-precision watchmaking and discover the Kross Studio adventure from the inside.

Languages: English, French

Crafting Timeless Pieces: The Transmission of Savoir-Faire presents selected portraits of the Maison’s watchmaking experts and allows them, in their own words, to describe their different areas of expertise. Each one is accompanied by a Cartier creation that illustrates the virtuoso of their specific skillset. A series of films completes this exploration of the Maison’s savoir-faire, including a deep dive into the work of the Maison des Métiers d’Art and the watchmaking manufactures. You’ll discover how and where Cartier Magician transforms matter into precious timepieces.

Languages: English, French

A timeless journey of passion, research and independence since 1887.

Through a portal that bridges past and present, the legacy of Eberhard & Co. unfolds: a story of passion, innovation, and independence that has endured since 1887. Explore the heritage of the Swiss Maison and trace its journey from its beginnings to today, culminating in the presentation of its latest timepieces.

Languages: English, French

A stroll beyond the reach of time.

Hermès invites you for a stroll at the heart of its scenography to experience its singular approach to time and to discover its collections and exceptional pieces. Spontaneous visit which can be accompanied by an Hermès team member.

Capacity: Depending on the pavilion's attendance

Languages: English, French

Come and visit Vacheron Constantin booth. This year, we offer you an interactive and surprising experience. Thanks to Leap Motion technology, you will deep dive into the dials of our Métiers d'Art timepieces to find out what's hidden behind.

Languages: English, French

Ready to enrich your collection? Step into Parmigiani Fleurier's Exclusive Watches and Wonders Geneva booth.

From April 5 to 7, 2025, on the occasion of Watches and Wonders Geneva, we invite you to discover Parmigiani Fleurier's exclusive booth. Immerse yourself in our latest Tonda PF and Toric collections, where pure design, innovative complications, and exceptional craftsmanship come together to create extraordinary timepieces.

Take this opportunity to enrich your collection. Our experts will be delighted to welcome you and share the history and intricacies of each model, offering you a personalized experience dedicated to the mechanical arts of Parmigiani Fleurier.

Capacity: 15 people at the same time

Languages: English, French, Italian, German

Come and visit Vacheron Constantin booth and discover our novelties at the occasion of the 270th anniversay of the Maison. A watchmaker will be available to share his knowledge and passion.

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:00 am, 9:45 am, 10:30 am, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 10:30 am, 3:00 pm, 3:45 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 6 April: 9:45 am, 10:30 am, 11:15 am, 1:30 pm, 1:30 pm, 3:00 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm

Capacity: 15 participants per product presentation

Languages: English, French, German

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 3:00 pm, 4:30 pm, 6:00 pm
• 6 April: 9:00 am, 10:30 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:00 am, 10:30 am, 1:30 pm, 3:00 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:00 am, 9:45 am, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 10 participants per product presentation

Languages: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:00 am, 10:30 am, 12:00 pm, 3:00 pm, 4:30 pm
• 7 April: 9:00 am, 10:30 am, 12:00 pm, 3:00 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 2:15 pm, 5:15 pm
• 6 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm, 6:00 pm
• 7 April: 9:00 am, 10:30 am, 12:00 pm, 2:15 pm, 3:45 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 10:30 am, 12:00 pm, 2:15 pm, 3:45 pm, 4:30 pm, 5:15 pm
• 7 April: 9:00 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 6 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 6 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 2:15 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 3 participants per product presentation

Languages: English, French, Italian

The Manufacture room is an immersive space where guests will discover Jaeger-LeCoultre "In the Making" movie serie, on demand, after discovering the 5 steps of the manufacture of a watch.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Languages: English, French

Enjoy an exclusive, behind-the-scenes tour of the Panerai booth.

Embark on a personalized, immersive tour of the Panerai booth, led by a dedicated brand expert. Immerse yourself in the world of Panerai through captivating stories, and explore our latest innovations up close.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 6 participants per Booth Tour presentation

Languages: English, French, Italian

Guests will be invited to meet the Manufacture Craftsmen and women. They will discover the different arts of Watchmaking such as restoration, enamelling, innovation and Casa Fagliano.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Languages: English, French

The 1931 Café invites visitors to sample four chocolate delights that each deliver multiple sensory surprises and challenge perceptions of chocolate.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Capacity: 4 - 8 participants per table

Languages: English, French

TAKE A BOOTH TOUR: Register for a guided tour of the IWC Schaffhausen booth at Watches and Wonders 2025.

Experience perfection and refinement first-hand and learn more about IWC Schaffhausen’s “engineered” way of watchmaking. Sign up for a guided tour of the IWC Schaffhausen booth and discover the highlights of our new collections.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 4:00 pm

Registration: Registration is required. More details will be available soon.

Capacity: 15 participants per product presentation

Languages: English, French, German

Immerse yourself in the world of Baume & Mercier at Watches and Wonders Geneva! Join us for an exclusive touch & try session where you can discover our latest novelties and existing collection firsthand. Experience the artistry and craftsmanship behind our timepieces, and try on your favorite Baume & Mercier timepieces.

Capacity: 10 participants per product presentation

Languages: English, French

Discover the daring side of the iceberg. Dive in and embrace the TUDOR world in its entirety.

TUDOR invites you to discover the daring side of the iceberg. Dive in and embrace the TUDOR world in its entirety. Check out the experience room and our special temporary exhibitions. You’ll have the opportunity to experience TUDOR's watches, partnerships, and ambassadors. There will be plenty of experts on hand to take you through the TUDOR world as well. Prepare to see what the Born To Dare spirit is all about—the spirit that’s been with TUDOR since the very beginning.

Capacity: 10 participants per visit

Languages: English, French

Embark on an immersive Panerai brand experience, exploring the rich heritage and precision behind each timepiece.

Step into the world of Panerai with an immersive brand experience, where you’ll explore our heritage, innovation, and the timeless elegance of our timepieces.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 15 participants per Booth Tour presentation

Languages: English, French

Frederique Constant and Alpina opens the doors of their booth to give you a guided tour.

Frederique Constant and Alpina open the doors of their booth to give you a guided tour. The opportunity to discover the history of both Brands, their iconic timepieces and their new products.

Meet us at the front door of the booth.

Schedule:

• 5 - 6 April: 9:00 am, 10:00 am, 11:00 am, 1:00 pm, 2:00 pm, 3:00 pm, 4:00 pm, 5:00 pm
• 7 April: 11:00 am, 12:00 pm

Capacity: 10 participants per tour

Languages: English, French

Every 30 Minutes, a spectacular LED Sculpture will transform into a 3-minutes experiential sound and light show to narrate the story of the origins of the iconic Reverso.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Languages: English, French

Each 30 minutes, guests will be invited to join a tour guide to discover the fascinating story of the quest for precision at Jaeger-LeCoultre.

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Capacity: 10 participants per product presentation

Languages: English, French

Patek Philippe is delighted to present the new models created for Watches and Wonders Geneva.

We invite you to discover the entire Patek Philippe collection, a total of more than 170 models displayed in the outer showcases of the booth. You will see the new 2025 models, the grand complications, the Joaillerie and Haute Joaillerie timepieces as well as the complete collection of Patek Philippe movements in current production. A unique opportunity to see the entire Patek Philippe collection in one place.

Don't miss the opportunity to discover an exceptional timepiece specially showcased at the front reception desk of the booth exclusively for the Public Days.

Languages: English, French

Step into the shoes of a Panerai Watchmaker for an immersive masterclass in horology.

Step into the role of a master watchmaker: disassemble and reassemble key components of a movement under the expert guidance of one of our Master Watchmakers.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 6 participants per hour

Languages: English, French

Become a Piaget Designer for a moment.

"Do what has never been done before" – Valentin Piaget's brief to his designers in the 60s. Since then, Piaget has played with shapes and offered distinctive designs to craft and life enthusiasts.

Each Piaget creation is designed in-house in our Ateliers de l'Extraordinaire, where we create the extraordinary.

Today, we invite you to be part of our team and feel what it takes to design the new Piaget jewellery watch with its unique shape.

Join our immersive Metiers d'Art workshop, exploring stories from the 60s and our designers' secrets. You will leave with your masterpiece and a certificate to testify that you have been a Piaget designer for a moment.

Schedule:

• 5 - 6 April: 9:00 am, 1:00 pm, 4:00 pm, 5:30 pm
• 7 April: 9:00 am, 4:00 pm

Capacity: 10 participants per Workshop

Languages: English, French

Enjoy an exclusive private product presentation and hands-on experience with the latest Panerai novelties.

Be the first to explore and try on Panerai's latest novelties during a private, personalized appointment, and experience our timepieces up close.

Schedule:

• 5 - 6 April: from 9:00 am to 6:00 pm
• 7 April: from 9:00 am to 4:00 pm

Capacity: 3 participants per product presentation

Languages: English, French, Italian

Dive into the wonderful world of Van Cleef & Arpels and discover new watchmaking creations imbued with poetry and savoir-faire.

For the 2025 edition of Watches and Wonders Geneva, Van Cleef & Arpels pays tribute to Paris, the city of its birth. Here, it plays host to precious encounters from the Poetic Complications and Extraordinary Objects collections, as long as its creative universe with the jewels that tell the time.

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 11:15 am, 2:15 pm
• 7 April: 11:15 am, 12:00 pm, 2:15 pm

Capacity: 20 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 12:00 pm, 1:30 pm, 3:00 pm, 4:30 pm, 6:00 pm
• 6 April: 10:30 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 1:30 pm, 3:00 pm

Capacity: 12 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm, 6:00 pm
• 6 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 09:45 am, 11:15 am, 3:00 pm
• 6 April: 9:45 am, 10:30 am, 11:15 am, 2:45 pm, 3:00 pm, 3:45 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm

Capacity: 10 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm

Capacity: 12 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm

Capacity: 8 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 1:30 pm, 4:30 pm
• 7 April: 9:45 am, 1:30 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 3:00 pm, 4:30 pm, 5:15 pm
• 6 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French, German

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 11:15 am, 2:15 pm, 3:45 pm
• 7 April: 9:45 am, 2:15 pm

Capacity: 25 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule: 9:45 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 12:00 pm, 3:45 pm
• 6 April: 12:00 pm, 2:15 pm, 3:45 pm, 5:15 pm
• 7 April: 9:45 am, 11:15 am, 1:30 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 9:45 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm
• 7 April: 9:45 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French, German

A REVOLUTIONARY MINDSET: HUBLOT CELEBRATES 20 YEARS OF BIG BANG

Join us for an exclusive tour of the Hublot booth, structured around four captivating milestones:

Hublot as the Alchemist of Materials: Discover how Hublot has revolutionized the use of materials in watchmaking, blending tradition with innovation.

Immersive and Experiential Room: Step into a world of sensory experiences and interactive displays that showcase the essence of Hublot's creativity.

Big Bang Room Celebrating 20 Years of Disruptive Creativity and Innovations: Explore the legacy and evolution of the Big Bang collection, a symbol of Hublot's pioneering spirit.

Novelties 2025: Be the first to see our latest timepieces and witness the cutting-edge designs that will set the tone for the future of watchmaking.

Experience the future of timekeeping and join us at our booth to be part of the revolution!

Schedule:

English sessions:

• 9:45 am, 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm

French sessions:

• 10:00 am, 10:30 am, 11:00 am, 3:00 pm, 3:30 pm, 4:00 pm

Capacity: 6 participants per group of visitors

Languages: English, French

Discover Kross Studio concept of Collector Set and our brand new creation, inspired by one of the most magical pop culture universe.

During this exclusive presentation, participants will have the unique opportunity to touch and experience this exceptional piece up close. Don’t miss this tactile experience.

Schedule:

• 5 April: 12:00 pm
• 6 April: 10:30 am, 3:45 pm, 5:15 pm
• 7 April: 9:45 am, 3:00 pm

Capacity: 10 participants per product presentation

Languages: English, French

Deep dive into the Ulysse Nardin universe and its novelties to explore the Maison's exceptional know-how and rich legacy.

Schedule:

• 5 April: 12:00 am, 1:30 pm, 3:00 pm, 4:30 pm, 6:00 pm
• 6 April: 10:30 am, 11:15 am, 1:30 pm, 3:00 pm, 4:30 pm
• 7 April: 9:45 am, 1:30 pm, 3:00 pm

Capacity: 12 participants per product presentation

Languages: English, French

Join us at Watches and Wonders for an exclusive keynote by Panerai Brand Ambassador Mike Horn, where he’ll share how Panerai has accompanied him on his extraordinary adventures. Don’t miss the chance to be part of this unforgettable experience.

Speaker: Mike Horn, Adventurer

Language: English

Meet MeisterSingers‘ founder, designer and CEO and dive into the world of single-hand watches.

Ever wondered how time was measured in ancient times? Visit our booth, where MeisterSinger’s founder, designer, and CEO Manfred Brassler will take you on a fascinating journey through the history of time measurement. Discover the unique concept of the single-hand watch, explore the full collection, and enjoy a personal Meet & Greet – with a special surprise at the end!

Schedule:

• 5 April: 10:00 am
• 6 April: 10:30 am, 1:30 pm
• 7 April: 11:00 am

Capacity: 15 participants

Language: English

A specially designed space is dedicated solely to the Atelier d’Antoine, where the 2025 programme of hands-on Discovery Workshops will focus on the Reverso. In these dynamic and highly interactive sessions, participants will dive deep into the inside story, viewing rarely seen documents from the Reverso archives, and will take on the challenge of assembling a Reverso case, guided by experts from the Manufacture.

Schedule:

• 5 - 6 April: 11:00 am, 2:00 pm, 5:00 pm
• 7 April: 10:00 am, 1:00 pm, 3:00 pm

Capacity: 8 participants per table

Languages: English, French

An exclusive watchmaking demonstration with a master craftsperson from Japan.

The pursuit of high accuracy has been the cornerstone of Grand Seiko’s values since its first watch was created in 1960. This year at Watches and Wonders Geneva, Grand Seiko invites you to witness the precision of its watchmaking firsthand. Come and experience a 9R Spring Drive movement assembly demonstration by a master craftsperson from Japan. Participants will have the rare opportunity to observe as the master craftsperson carefully assembles a movement that is renowned for its precision, part by part, up close. Don’t miss this special experience.

Schedule :

• 3, 4, 6 April: 11:30 am, 2:30 pm, 5:30 pm
• 5 April: 10:00 am, 12:30 pm, 3:00 pm, 5:30 pm
• 7 April: 11:30 am

Capacity: 10 participants

Languages: English, Japanese

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 3:00 pm, 3:45 pm, 4:30 pm
• 6 April: 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm
• 7 April: 10:30 am, 11:15 am

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 10:30 am, 11:15 am, 2:15 pm, 3:00 pm
• 7 April: 10:30 am, 11:15 am

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 12:00 pm, 4:30 pm, 5:15 pm
• 6 April: 10:30 am, 12:00 pm, 4:30 pm, 5:15 pm
• 7 April: 10:30 am, 12:00 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 10:30 am, 11:15 am, 3:00 pm, 3:45 pm
• 7 April: 10:30 am, 11:15 am

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm
• 7 April: 10:30 am, 11:15 am, 2:15 pm, 3:00 pm

Capacity: 8 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 10:30 am, 11:15 am, 12:00 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 6 April: 10:30 am, 11:15 am
• 7 April: 11:15 am, 12:00 pm, 2:15 pm, 3:00 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants per product presentation

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 April: 12:00 pm, 3:45 pm
• 6 April: 10:30 am, 1:30 pm, 3:45 pm
• 7 April: 11:15 am, 2:15 pm

Capacity: 8 participants per product presentation

Language: French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 -6 April: 10:30 am, 3:00 pm, 6:00 pm
• 7 April: 10:30 am, 3:00 pm, 3:45 pm

Capacity: 12 participants per product presentation

Languages: English, French, German

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 10:30 am, 3:00 pm, 5:15 pm
• 7 April: 10:30 am, 2:15 pm

Capacity: 10 participants per product presentation

Languages: English, French, German

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 5 - 6 April: 10:30 am, 12:00 pm, 2:15 pm, 4:30 pm
• 7 April: 10:30 am, 12:00 pm, 2:15 pm

Capacity: 15 participants per product presentation

Languages: English, French

Meet the Founders. Dive into the world of Bell & Ross alongside Bruno Belamich (Co-Founder and Artistic Director) and Carlos-A. Rosillo (Co-Founder and CEO).

Discover the genesis of their entrepreneurial journey, the key milestones of the brand, as well as their shared values and passion for watchmaking. A Q&A session will conclude this exclusive exchange, offering you the opportunity to interact with these two visionary minds.

Registration: limited availability. We invite you to register with our hostesses as soon as you arrive at the Salon.

Capacity: 30 participants

Language: French

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Set off on our tailored itinerary and discover iconic and exceptional watchmaking novelties.

This tour will present the following brands:
A. Lange & Söhne, Bremont, Cartier, Montblanc, Panerai, Parmigiani Fleurier, Ulysse Nardin, Vacheron Constantin.

La Mezzanine exhibiting brands: Christiaan van der Klaauw, Eberhard & Co., Genus, Gerald Charles, Kross Studio, MeisterSinger, NOMOS Glashütte, NORQAIN, Raymond Weil.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: French

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Dive into the greatness of the watchmaking industry with our story-filled itinerary highlighting this year's new releases. From "Smaller" and "Larger" maisons, you'll understand how each plays a role in the worldwide influence of this intangible know-how.

This tour will present the following brands:
Bell & Ross, CHANEL, Chopard, Grand Seiko, Oris, Patek Philippe, Rolex, TAG Heuer, TUDOR, ZENITH.

La Place exhibiting brands: Alpina, ArtyA Genève, Charriol, Chronoswiss, Frederique Constant, Hysek, Pequignet, U-BOAT.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: French

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Navigate the Salon alongside an expert whilst exploring innovations and techniques. Your accompanying expert will be able to answer all your questions from a passionate watchmaking perspective.

This tour will present the following brands:
Baume & Mercier, BVLGARI, Hermès, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Roger Dubuis, Van Cleef & Arpels.

Carré des Horlogers exhibiting brands: Angelus, Armin Strom, Arnold & Son, Cyrus Genève, Czapek & Cie, Ferdinand Berthoud, Grönefeld, HAUTLENCE, H. Moser & Cie., HYT, Laurent Ferrier, Louis Moinet, Ressence, Rudis Sylva, Speake Marin, Trilobe.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: French

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Dive into the greatness of the watchmaking industry with our story-filled itinerary highlighting this year's new releases. From "Smaller" and "Larger" maisons, you'll understand how each plays a role in the worldwide influence of this intangible know-how.

This tour will present the following brands:
Bell & Ross, CHANEL, Chopard, Grand Seiko, Oris, Patek Philippe, Rolex, TAG Heuer, TUDOR, ZENITH.

La Place exhibiting brands: Alpina, ArtyA Genève, Charriol, Chronoswiss, Frederique Constant, Hysek, Pequignet, U-BOAT.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: English

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Set off on our tailored itinerary and discover iconic and exceptional watchmaking novelties.

This tour will present the following brands:
A. Lange & Söhne, Bremont, Cartier, Montblanc, Panerai, Parmigiani Fleurier, Ulysse Nardin, Vacheron Constantin.

La Mezzanine exhibiting brands: Christiaan van der Klaauw, Eberhard & Co., Genus, Gerald Charles, Kross Studio, MeisterSinger, NOMOS Glashütte, NORQAIN, Raymond Weil.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: English

Discover the timeless art of watchmaking and its latest novelties through our guided tours.

Navigate the Salon alongside an expert whilst exploring innovations and techniques. Your accompanying expert will be able to answer all your questions from a passionate watchmaking perspective.

This tour will present the following brands:
Baume & Mercier, BVLGARI, Hermès, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Roger Dubuis, Van Cleef & Arpels.

Carré des Horlogers exhibiting brands: Angelus, Armin Strom, Arnold & Son, Cyrus Geneve, Czapek & Cie, Ferdinand Berthoud, Grönefeld, HAUTLENCE, H. Moser & Cie., HYT, Laurent Ferrier, Louis Moinet, Ressence, Rudis Sylva, Speake Marin, Trilobe.

Schedule:

• 5 - 6 April: 11:30 am, 4:30 pm
• 7 April: 11:00 am, 3:15 pm

Capacity: 15 participants per session

Language: English

The Hublot conference will celebrate the 20th anniversary of the iconic Big Bang watch, reflecting on its revolutionary impact on the watchmaking industry. The talk will explore Hublot's history of innovation, from the original fusion of gold and rubber in 1980 to the groundbreaking Big Bang introduced in 2005. Attendees will learn about the distinctive design elements that define the Big Bang, as well as the brand's commitment to pushing boundaries with new materials, mechanisms, and collaborations. The conference will also highlight exceptional timepieces, including limited editions and innovative models, while offering a glimpse into Hublot's future vision of maintaining its unique approach and expanding its manufacturing capabilities.

Speakers:

• Julien Tornare, CEO
• Mathias Buttet, R&D Director

Language: French

An exclusive journey filled with surprises and unforgettable inspiration.

Step into a world where vibrant colors meet timeless craftsmanship. H. Moser & Cie. invites you to explore a unique and exclusive capsule collection that captures the spirit of creativity and innovation.

Limited in both time and quantity, this bold creation is a celebration of artistry and expertise. Immerse yourself in an experience where tradition meets the fresh energy of vivid hues, and learn firsthand about the meticulous craftsmanship that makes each timepiece a true work of art.

We look forward to welcoming you to this exclusive journey filled with surprises and unforgettable inspiration.

Registration: registration is required. More details will be available soon.

Capacity: 10 participants per session

Languages: English, French, German

A montage of our iconic SXH5 movement for a no-holds-barred question-and-answer session!

Discover the assembly of our iconic SXH5 movement by one of our finest watchmakers! Ask your questions, share your thoughts and feelings, and take part in the evolution of a young Haute Horlogerie brand. Be part of our adventure!

Capacity: 6 participants per demonstration

Languages: English, French

Get the chance to discover Kross Studio's manufacture signature movement, the Central Floating Tourbillon.

How is this exceptional movement constructed? How many components does it comprise? What is the power reserve, and how is it achieved? Take advantage of this unique opportunity to explore the secrets behind a highly intricate watch movement and immerse yourself in the world of high horology, where unparalleled craftsmanship and precision converge to create extraordinary timepieces.

Schedule:

• 5 April: 3:45 am
• 6 April: 12:00 pm, 2:15 pm
• 7 April: 11:15 am, 1:30 pm

Capacity: 10 participants per product presentation

Languages: English, French

What else is coming in 2025 from Oris - find out here!

Are you curious to see what other Oris watches are coming this year? In this event we will give you a preview of the watches that are still under embargo. This way you can prepare perfectly for the year and plan your next watch purchase. Your cell phone stays in your pocket!

Capacity: 20 participants per product presentation

Language: English

Discover this year's most striking novelties through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2025 trends in terms of new products: designs, materials, complications, colors…

Speakers:

• Robin Swithinbank, International journalist and author (moderator)
• Brynn Wallner, Founder of Dimepiece.co
• Kristian Haagen, Journalist and founder of TimeGeeks
• Lily Templeton, Watches, jewelry and fashion editor, WWD

Language: English

Put your watchmaking skills to the test to reach the top and win prizes.

Animated and conceived by the FHH, this unique and interactive watchmaking quiz consists of some thirty questions focused on the exhibiting brands and revolves around four themes: technical knowledge, market players, materials and finishes, culture and history.

You will be immersed in a friendly and competitive atmosphere, so don’t miss this exceptional experience that will see a champion emerge… ready to make history?

Speakers:

• Pascal Ravessoud, FHH Vice president
• Clio Godrèche, FHH Senior project manager

Schedule:

• 5 - 6 April: 5:00 pm
• 7 April: 2:00 pm

Language: English

Discover the power of self-overcoming and resilience in this inspiring panel with Mike Coots, Ulysse Nardin brand ambassador.

From surviving a harrowing shark attack to becoming one of Earth’s staunchest advocates for sharks, Mike's journey is a testament to the indomitable human spirit and the power of turning tragedy into triumph.

Speakers: 

• Mike Coots, Ulysse Nardin Brand Ambassador
• Patrick Pruniaux, CEO of Ulysse Nardin

Language: English

Do you really know the Bell & Ross brand? Test your knowledge and try to win a beautiful Bell & Ross pilot bag.

Do you really know the Bell & Ross brand? Test your knowledge and try to win a beautiful Bell & Ross pilot bag. This quiz session will be hosted by a Bell & Ross brand representative and is open to everyone, those who already know the brand well and those who want to find out more.

Capacity: 20 participants

Languages: English, French

Are you curious to know more about the inside work of Auction Houses? Discover the amazing journey of a watch. From the original collector parting ways with the watch, to the work of the auctioneer and the expertise required, leading to the auction sale, you will experience the passion beneath each step of the process.

Speakers:

• Eléonor Picciotto, Journalist and founder of the Eye of Jewelry (moderator)
• Aurel Bacs, Co-founder and senior consultant of PHILLIPS in association with Bacs & Russo
• Nicholas Biebuyck, Heritage Director of TAG Heuer
• William Massena, International watchmaking expert and founder of Massena LAB

Language: English

Watchmaking is an industry rich with know-how and techniques. A multitude of professions remain widely unknown yet play an important role in enhancing the value and beauty of timepieces. Talented craftspeople will share their passion and the specificities of their rare, or simply lesser-known, crafts, while highlighting the importance of transmission and its relevance for the next generation.

Speakers:

• Nicole Segundo, FirstSecond (moderator)
• Nathalie Jean-Louis, Watch movement decorator, Décoration Horlogère
• Justine Jouanneau, Case finisher, Les Artisans Boîtiers
• Tânia Martins Aires, Case finisher trainee, Les Artisans Boîtiers
• Eddy Vuille, Traditional hand-guilloché Master Artisan, Horylne
• Théo Jérôme, Hand-Guilloché Trainee, Horlyne

Language: French

Meet-and-greet Mike Horn at Panerai Booth.

Have you ever met Mike Horn, Panerai's legendary brand ambassador? Don't miss this exclusive opportunity to join him for a 30-minute immersive experience at the Panerai booth, where he'll share his incredible adventures. Register now here below or at the Panerai booth for this unforgettable experience!

Capacity: 15 participants

Language: French

Here you will learn how to photograph wristwatches correctly and put them in the right light.

Learn how to perfectly showcase watches. Whether wrist shots, detailed shots or video clips - we show you the best tips and tricks for impressive content.

Capacity: 20 participants

Language: English

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 6 April: 10:30 am, 11:15 am, 2:15 pm, 3:00 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 12:00 pm, 1:30 pm

Capacity: 15 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 6 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm, 4:30 pm, 5:15 pm, 6:00 pm
• 7 April: 9:00 am, 9:45 am, 10:30 am, 11:15 am, 12:00 pm, 1:30 pm, 2:15 pm, 3:00 pm, 3:45 pm

Capacity: 10 participants per product presentation

Languages: English, French

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Schedule:

• 6 April: 9:00 am, 9:45 am, 12:00 pm, 1:30 pm, 3:45 pm, 4:30 pm
• 7 April: 10:30 am, 11:15 am, 2:15 pm

Capacity: 15 participants per product presentation

Languages: French

Visitors can test their knowledge with the Atelier d’Antoine Pursuit, an interactive quiz designed to engage and educate.

Registration: on-site booking (fees apply).

Schedule:

• 5 - 6 April: from 9:00 am to 7:00 pm
• 7 April: from 9:00 am to 5:00 pm

Languages: English, French

Discover this year's most striking novelties from the "indies" through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Especially the "indies" brands, who are now representing more than half of the exhibiting brands. Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2025 trends in terms of new products: designs, materials, complications, colors…

Speakers: 

• Ming Liu, International journalist and author (moderator)
• Paul Blandford, Dubai-based watch collector
• Elizabeth Doerr, International journalist and author
• Marko Koncina, Founder of Swiss Watch Gang

Language: English

An exclusive stone-setting demonstration with a master craftsperson from Japan.

Grand Seiko has created high-jewelry timepieces since 2020, using a specialized technique performed by a master craftsperson. In this demonstration, stones are meticulously arranged, fitting seamlessly to create a shimmering surface that can only be achieved through exceptional mastery of the jeweler’s art. In order to set the surfaces of a watch’s case sides or lugs without gaps, it is necessary to combine stones of various sizes. The processes of carving the grooves to fit the different sizes of stones and carving out the claws for securing them are performed by a highly skilled craftsperson.

During this exhibition, participants will have the unique opportunity to watch closely as a master craftsperson carefully sets the case of the watch. This special experience is not to be missed.

Schedule:

• 6 April: 10:00 am, 13:00 pm, 16:00 pm
• 7 April: 10:00 am

Capacity: 10 participants

Languages: English, Japanese

Discover the brands' latest releases and flagship models

Enter the brands world and attend exclusive product presentations in small groups of 10-15 people. Enjoy a privileged experience, discovering exceptional timepieces.

Capacity: 15 participants per product presentation

Language: English

Join CEO Chris Grainger-Herr for a high-speed session about how engineering and technical excellence connect IWC Schaffhausen to the world of motorsport. Gain an inside look into IWC’s 12-year “Official Engineering Partnership” with the Mercedes-AMG PETRONAS Formula OneTM Team and learn how this collaboration extends to Apple Original Films’ highly anticipated “F1® THE MOVIE”. Releasing in cinemas this summer, filmmakers Joseph Kosinski and Jerry Bruckheimer take cinematic engineering to a new level to bring Grand Prix racing to the big screen like never before.

Speaker: Chris Grainger-Herr, CEO of IWC Schaffhausen

Language: English

“Tool watches” are often born in response to certain milestone events and major technological advances. From pilot's watches to diving watches, come and discover the rich history of these timepieces, their symbols, and, above all, the icons that make this category among the most sought-after and admired watches today.

Speaker: Pascal Ravessoud, FHH Vice president

Language: French

The Reverso was created in 1931 to withstand the rigours of polo matches. Its subtle Art Deco lines and unique, pioneering reversible case have made it one of the world’s most recognisable watches. The Reverso has housed more than 50 different calibres and has been an exceptional canvas for creativity.

Join us to discover the many timeless stories, establishing it as the icon of Jaeger-LeCoultre.

Speaker: Stéphane Belmont, Patrimony Director

Language: English

The pre-owned watch industry has experienced significant growth in recent years. How is this trend impacting the primary market, and how are brands regaining control of this flourishing sector?

Speakers:

• Karine Szegedi, Managing Partner, consumer industry lead and fashion & luxury lead, Deloitte Switzerland (moderator)
• David Jones, Chief Client & Digital Officer at Vacheron Constantin
• Josh Pullan, Head of the Global Luxury Division at Sotheby's
• Quaid Walker, Co-founder & CEO of Bezel

Language: English

Watchmaking is an industry rich with know-how and techniques. A multitude of professions are lesser known yet they are essential in the production process and value of timepieces. Trainers and apprentices will share their passion and let the audience know more about what makes their jobs interesting and appealing with the hope of inspiring younger generations to explore the rich variety of technical watchmaking professions.

Speakers:

• Nicole Segundo, FirstSecond (moderator)
• Fatima Dias, Responsible for watch finishing atelier, Hublot
• Quentin Cogulet, Micromechanic apprentice, Bvlgari
• Florimond Cristin, Manufacture trainees supervisor, Jaeger-LeCoultre
• Cyril Forestier, Quality controller apprentice, Jaeger-LeCoultre

Language: French

Discover this year's most striking novelties through the eyes of different watch specialists.

The Watches and Wonders Salon keeps getting bigger and bigger! Discover what our experts have experienced during their week and what is to be seen! Different specialists walk us through the novelties and the 2025 trends in terms of new products: designs, materials, complications, colors…

Speakers: 

• Andrea Machalova, Associate editor of Bilan Magazine and publication manager of Bilan Luxe (moderator)
• Marco Gabella, Watchonista publisher
• Camille Guille, Sales director GMT
• Julien Meylan, Watch retailer

Language: French

Did you know that the arts and mechanics of watchmaking are on UNESCO's list of intangible cultural heritage? What is this international recognition, what does it mean for the watchmaking industry, and how does it apply?

Speakers:

• Benjamin Teisseire, Watch journalist (moderator)
• Nathalie Marielloni, Deputy curator of the Musée International d'Horlogerie (MIH)
• Ana Luiza Thompson-Flores, Director of the UNESCO Liaison Office in Geneva
• Richard Vaucher, President of the ARC HORLOGER association

Language: French

Celebrating and highlighting the influential role women play in the fine watchmaking industry, this conference will explore their contribution throughout history, showcase modern female leaders and artisans in the field, and discuss the future of women in horology.

Speaker: Joanna Lange, Watch expert and FHH trainer

Language: English