Emblematic of the lifestyle spirit of Baume & Mercier, the Riviera watch celebrates a half-century of existence this year. Reinterpreted in 2021 with a versatile fifth generation, the Brand’s signature collection continues to express, year after year, the distinctive Baume & Mercier savoir-faire in its design, choice of materials, and pertinency to the present times. Available this year in two versions, it remains recognizable with its pure, taut lines, a twelve-sided bezel, and a perennially fashionable sport-chic look designed in the early 1970s by the watch stylist Jean-Claude Gueit. Taking the plunge, these new Riviera Azur 300m watches are equipped with a Baumatic manufacture movement which expresses, now more than ever, Baume & Mercier’s characteristic elegance with a unique bezel that connects each hour segment to the others, visually offering a nearly natural sensation of perfection.
The new Riviera Azur 300m is water-resistant to 30 ATM – 300 meters, or 984 ft – and is available in two versions to become your elegant sports companion of the summer. Its look is forthright, assertive, and impactful. In order to calculate diving times, the two new models – M0A10716 and M0A10717 – are suitably topped with a unidirectional rotating bezel in polished and sun-satin stainless steel. The bezel features a design like none other with a (blue or black) lacquered treatment that marks the gradation of the first fifteen minutes. Whether for swimming, jet-skiing, sailing, snorkeling or surfing, the Riviera is ready for offshore adventure. This is the ideal watch for water sports, a companion in every leisure activity. Another detail that makes all the difference is that the bezel is equipped with a blue or black anodized aluminum ring to guarantee optimal use and precise handling. Its luminescent indexes are coated in SuperLuminova to increase their visibility underwater.