The Riviera collection: five generations, one legend. This is the story of an illustrious watch: one like none other, one that has always been ahead of its time. The Riviera has been redesigned several times through the years, not only keeping up-to-date but truly setting the pace.
To celebrate its 50 anniversary, Baume & Mercier’s Riviera collection pays tribute to women. This is the first time since the launch in 1973 that so many Riviera models have been dedicated to women in a single year. The inventive, formal structure of its dodecagonal case offers a casual yet elegant look: it tracks the flight of time on the slender feminine wrist. It is perfectly fitted to women’s finer arms, flattering them in a variety of radiant chromatic versions. Women may choose among the many options to shape the aura of their own styles and coordinate with their wardrobes, reflecting the spirit of the Riviera as the ultimate shape watch that has emphasized its visual appeal since its beginnings.